This fall Caroline Wozniacki reveals some of her most private moments away from the tennis court, when she launches her own underwear collection. The Caroline Wozniacki Underwear collection was designed with Caroline’s personal input to reflect her individual style and desired level of comfort. The line will debut worldwide in September 2012.
The collection provides a glimpse into a more private and personal side of Caroline away from the tennis courts as illustrated by the tag line:
“This is Me.”
The Caroline Wozniacki Underwear collection is made in collaboration with the Danish underwear brand JBS and includes both
a cotton/lycra and a microfiber line.
The thoughts behind are, as Caroline puts it:
“A feminine lifestyle/leisure underwear collection for the girl that wants the good looks from fashion, a perfect fit for her body, and a quality that’s hard to beat. JBS was the perfect partner to accomplish that.”
JBS Underwear is a Danish family owned company established in 1939 by Jens Bjerg Sørensen. JBS has always focused on producing world-class underwear in the most superior quality, and today JBS is Scandinavia’s leading underwear manufacturer in terms of size, revenue and popularity.
The partnership was negotiated by Caroline’s agent and President of Lagardère Unlimited’s tennis division, John Tobias and Director of Talent Marketing, Drew LeMesurier.
“We are extremely excited about the collaboration between Caroline and JBS. When Caroline attaches her name to something she does so with great consideration. This is a partnership that will hopefully live well beyond Caroline’s tennis career.” – John Tobias
“JBS’ Danish roots and rich history in the industry made partnering with them to create Caroline’s line of underwear a natural fit. Caroline was engaged throughout the design process and couldn’t be happier with the final result.” – Drew LeMesurier
Selected partners will sell the quality products worldwide. The microfiber line consists of low hipsters, g-string, bra and top in solid colors. The cotton line consists of hipsters, low hipsters, bra and top in both solid colors and different patterns. Every year two new collections of the Caroline Wozniacki Underwear will be introduced.
Caroline Wozniacki, the year-end number one in the world in both 2010 and 2011, is the winner of eighteen WTA Tour titles, including a WTA-leading six titles in 2011. At 21 years old, Caroline is the youngest player in the WTA top 20.
• Dubai Duty Free
• Turkish Airlines
• Danske Bank
• Sony Ericsson
For more information about the Caroline Wozniacki Underwear collection, please contact JBS CEO Michael Astrup or International Sales Managers Morten Skou and Thomas Sønderkjœr at +45 9712 4000. Information on JBS can also be found on their website at www.jbs.dk/en.
For more information about Caroline Wozniacki please contact Lagardère Unlimited’s Erica Steinberg at firstname.lastname@example.org.